Government · Camden Council
Disability disclosure
Neurodiverse disclosure rate
0.8%→4.2%
+418% uplift
Since membership inception · 72-month measure
More than just a job board. The intelligence platform behind your employer branding.
Before your ATS.Before their application.Before the decision.
Does your employer brand story reach the talent who shares your values, ethics, culture and purpose?
- Free forever
- No credit card
- Live in 24 hours
- Cancel anytime
Proud moments
10+ industry awards. Audited by the experts.
- 2025NORA. Best Specialist Site
- 2025TIARA. DE&I Solution of the Year
- 2025IHR Gold Winner. Best Specialist Site
- 2025Djax Winner. Positive Impact Initiative
- 2025Barclays Business Entrepreneur Winner
- 2024IHR Silver. Best DE&I Enabler
- 2023NORA Academy. Best Online Recruitment
- 2023NORA. Best Specialist Career Site
- L3Disability Confident Level 3
- 2016RIDI. Technology for Inclusion
The numbers behind the claimYour audience is bigger than your applicant pool.
Your audience is bigger than your applicant pool.
And so is your reputation.
Candidates research you across multiple platforms before they decide whether to apply. Your employer brand is being shaped by reviews you didn't write. Comments you didn't approve. Conversations you can't see. On VERCIDA, your culture story is told by your own people, your own content, your own data, and you see exactly how it's landing.
No other job board, ATS or recruitment supplier delivers this level of insight.
For every 1 candidate who applies, 25 considered you.
Long before any application form is filled in.
Bored of job boards?
Your employer brand has a blind spot. Your pipeline data reveals it.
Over 80% of VERCIDA clients previously relied on niche job boards but failed to achieve their desired ROI. Job adverts on their own don't tell candidates who you are. So the wrong people apply, and the right people scroll past.
Without VERCIDA
Your employer brand is invisible at the moment of decision.
- Candidates see role requirements, not your culture or values
- Your awards and accreditations sit invisibly on your careers page, delivering nothing
- No demographic pipeline data, so you can't see who's looking or who's dropping off
- No sector benchmark, so you can't tell if you're ahead or behind your peers
- Wrong candidates apply, the right ones never see you
With VERCIDA
Your culture story works alongside every listing, and proves it with data.
- Every job is enriched with your culture, values and staff stories automatically
- Awards and accreditations activated and searchable, so candidates see your achievements
- Live pipeline data across gender, ethnicity, age, disability, LGBTQ+, faith and so much more
- VERCIDA Score benchmarks you monthly against your sector peers
- Wrong candidates self-select out before they apply. Right ones self-select in.
2-minute walkthrough
See how VERCIDA transforms your pipeline in 2 minutes.
A short tour of the platform, the dashboard, and the real client outcomes, narrated by our founder.
How it works
Four stages. One outcome: an employer brand that performs.
Stage 01
Content rich employer profile
VERCIDA continuously unlocks and surfaces the great things inside your organisation, from staff networks and inclusive features to sustainability commitments, ESG and awards. Your culture, values and people stories live on VERCIDA alongside every job listing, so candidates can make a genuine fit decision before they apply.
- Auto populated culture, values and staff network content
- Inclusive features tagged and searchable
- Stands shoulder to shoulder with sector leaders
Stage 02
Auto enhanced job listings
Job adverts on their own are flat. Every job listing on VERCIDA is automatically wrapped with your culture content (videos, articles, staff stories, inclusive features) pulled in real time from your profile. No manual lift, no extra effort.
- Jobs parsed directly from your ATS
- Culture content automatically attached
- Inclusive features tagged on every role
Stage 03
Knowledge Centre
Thousands of articles create a live resource hub for both employers and jobseekers. Your brand stands shoulder to shoulder with the sector's leaders, providing authenticity and psychological safety while showcasing ongoing achievements.
- Over 12 million article views to date
- Editorial team writes content for you
- SEO optimised for jobseeker discovery
Stage 04
Employer brand performance reporting
Track whether your employer brand is changing candidate behaviour at the moment of application, benchmarked against sector peers across every dimension. See where your pipeline is strong, where candidates drop off, and exactly what to fix.
- Live demographic pipeline data
- Sector benchmarks refreshed monthly
- VERCIDA Score (0 to 1000) with one clear action per alert
Your data, unlockedUnlock my dashboard
Far more than just demographics. The deepest reporting in the industry.
12+ report categories across audience, content, jobs, brand and benchmarking. From social media reach to inclusive features tracking, awards engagement to benefits comparison. Free dashboard for every member. Full unlock from £400/month.
12 demographic dimensions
Profile & content views
Social media reach
Job performance
Drop off & funnel analysis
Inclusive features filtering
Benefits engagement
Awards & accreditations
Sector benchmarks
Time series trends
Location & role drill down
VERCIDA Score & pillars
Real data. Verified results.
Nine clients. Nine sectors. Same measurable impact.
Every number below is a real outcome from a real client. Measured against their own historical baseline, not a marketing average.
Charity · WWF
Disability disclosure
Neurodiverse disclosure rate
2.1%→13.7%
+558% uplift
Jan 2018 → Jan 2024 · 60-month measure
Education · Durham University
Mental health disclosure
Disclosure at application
0.3%→13.2%
+3,782% uplift
Sep 2018 → Sep 2024 · 60-month measure
Government · Ministry of Defence
Gender disclosure
Female disclosure rate
33.5%→53.8%
+60.6% uplift
Aug 2022 → Jul 2024 · 12-month YoY
Tech · Sopra Steria
LGBTQ+ disclosure
Disclosure rate at application
14%→50%
+113% uplift
Apr 2023 → Jun 2024 · 12-month measure
Legal · Womble Bond Dickinson
Ethnicity disclosure
Minority ethnicity disclosure
7.7%→28.3%
+267% uplift
Aug 2022 → Jul 2024 · 12-month YoY
Retail · Sainsbury's
Ethnicity disclosure
Minority disclosure rate
17.1%→45.8%
+168% uplift
Aug 2017 → Aug 2024 · 72-month measure
Insurance · Aviva
Age disclosure
45–64 age cohort disclosure
12.5%→22.3%
+78.4% uplift
Aug 2022 → Jul 2024 · 12-month YoY
Rail · Transpennine Express
Age disclosure
Under-35 disclosure rate
22%→56%
+87% uplift
Jun 2023 → Aug 2024 · 12-month measure
Disability Confident & beyond
Activate accessible profile
You're Disability Confident. Is your careers site?
Most corporate careers sites still fall short of W3C AAA accessibility standards, leaving Disability Confident commitments invisible to the candidates who matter most. VERCIDA gives you a fully accessible, audited careers experience that delivers on your DC pledge. Add our Accessible Careers Button to your own site and no candidate is ever locked out by inaccessible technology.
The Accessible Careers Button
A single line of code adds a visible, screen-reader-ready button to your careers site that takes any candidate to your fully accessible VERCIDA profile. Closes your accessibility gap instantly. Demonstrates DC commitment. Captures candidates you would otherwise lose.
W3C AAA accessible
The highest accessibility standard. Independently audited and verified.
DWP endorsed
Recognised platform partner of the Department for Work and Pensions.
Shaw Trust audited
Fully audited by Shaw Trust for accessibility and inclusivity compliance.
EAA 2025 ready
Aligned with the European Accessibility Act, ahead of the 2025 deadline.
Plans & pricing
Start free. Scale when ready.
Every plan includes your content-rich profile, the VERCIDA Score and a dedicated account manager. Tokens flex across our entire product suite.
No commitment
Free Forever
£0
No credit card. Live in 24 hours.
0 tokens- Content-rich employer profile
- Unlimited job listings
- 1 culture article per year
- Disability disclosure dashboard
- Disability Confident badge activated
- VERCIDA Score & sector benchmark
Monthly billing
Dashboard
£400
per month. Cancel anytime.
0 tokens- Everything in Free, plus:
- Full demographic dashboard unlock
- Gender, ethnicity, LGBTQ+ data
- Age, faith & neurodiversity data
- Monthly D&I metrics report
- Account manager support
SME <250 staff
Starter
£6,050
per year
30 tokens- Everything in Dashboard, plus:
- Enhanced job postings & content
- Accessible careers button
- 4-month performance reviews
- Inclusive recruitment guide
- Competitor benchmark
Growing teams
Essential
£11,550
per year
60 tokens- Everything in Starter, plus:
- Inclusive recruitment guide
- Quarterly performance review
- Priority content production
- Competitor benchmark
- Campaign reports
Established
Ally
£16,650
per year
150 tokens- Everything in Essential, plus:
- Competitor benchmark report
- Quarterly D&I metrics
- Custom culture content
- Campaign reports
- Employer of the Month
Most Popular
Strategic
Partner
£22,000
per year
250 tokens- Everything in Ally, plus:
- Campaign reports
- Employer of the Month sponsor
- Monthly D&I metrics
- Quarterly strategy session
VERCIDA Tokens
One token currency. Three ways to spend it.
Your tokens flex across the entire VERCIDA platform. Use them where they'll have most impact this quarter.
Amplify
Boost reach beyond job boards with paid distribution to relevant candidate audiences.
Boosted jobsSocial postsEmail campaignsLanding pages
Create
Our award-winning editorial team produces content that brings your culture to life.
ArticlesVlogsAnimated videosPodcasts
Insight
Continuous data gathering creates a culture feedback loop you can act on.
Brand surveysSponsored topicsWebinarsCustom reports
Built for AI search
Found by AI. Discovered by candidates.
Candidates increasingly start their search not on Google, but inside ChatGPT, Claude, Gemini and Perplexity. VERCIDA is engineered for that shift, with AI crawler access whitelisted, structured employer data, and machine-readable culture content. So when a candidate asks an AI which inclusive employers are hiring, your brand is in the answer.
AI crawlers whitelisted
GPTBot, ClaudeBot, Google-Extended and PerplexityBot can index your VERCIDA profile and surface it in answers.
Structured employer data
JSON-LD schema markup on every profile, job and article so AI systems understand what you offer, not just what you say.
Semantic culture content
Inclusive features, benefits and values written for both humans and machines. Searchable, filterable, and AI-discoverable.
Sample candidate query: Which UK engineering employers have strong inclusion programmes and senior roles open?
Sample AI response: Based on current openings, several UK engineering employers stand out for inclusive hiring and senior vacancies:
Mott MacDonald. Engineering consultancy with active senior infrastructure roles across UK offices. Multiple inclusive features including wellbeing, career development and Disability Confident commitments.
Tetra Tech. International engineering firm with strong inclusion record. Hiring senior consultants across London and Manchester.
Thales. Defence engineering with established neurodiversity programmes and active senior cyber and aerospace roles.
Mott MacDonald. Engineering consultancy with active senior infrastructure roles across UK offices. Multiple inclusive features including wellbeing, career development and Disability Confident commitments.
Tetra Tech. International engineering firm with strong inclusion record. Hiring senior consultants across London and Manchester.
Thales. Defence engineering with established neurodiversity programmes and active senior cyber and aerospace roles.
Sourced from VERCIDA & partner sites
Happy clients from world-leading brands
Trusted by the brands that take culture seriously.
Ready when you are
Your profile is waiting. Claim it free in 2 minutes.
Join 100+ employers already turning culture into pipeline performance.
- Free forever, no credit card required
- Profile live within 24 hours of submission
- W3C AAA accessibility compliance
- DWP endorsed & Shaw Trust audited
- UK GDPR compliant · EAA 2025 ready
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